Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and to give website owners information about how their site is being used.

Similar technologies include web beacons (also known as tracking pixels), local storage, and session storage. References to "cookies" in this policy also cover these similar technologies.

2. How We Use Cookies

We use cookies and similar technologies to:

• Ensure the website functions correctly and securely
• Remember your preferences and settings across visits
• Understand how visitors use our website (pages visited, time spent, journey paths)
• Measure the effectiveness of our content and identify areas for improvement
• Provide relevant content and ensure our marketing is targeted appropriately
• Detect and prevent fraud and security threats

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as submitting a form. You can set your browser to block these cookies, but some parts of the website may not then work.

• Session management - maintains your session state across page navigation
• Security - helps detect malicious activity and protects form submissions
• Load balancing - distributes traffic to ensure site availability

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. All data is aggregated and no personally identifiable information is collected.

• Google Analytics - tracks page views, session duration, traffic sources and user journey data. Data is anonymised before transmission.
• Hotjar (if applicable) - records anonymised user sessions to identify usability issues
• Internal analytics - tracks which content and pages are most valuable to visitors

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use.

• Language and region preferences - remembers your location for localised content
• Form data - remembers partially completed forms to improve your experience
• Chat/support tools - enables live chat or helpdesk functionality if activated

Marketing and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertising on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

• LinkedIn Insight Tag - enables LinkedIn conversion tracking and retargeting
• Google Ads - measures the effectiveness of our Google advertising campaigns
• HubSpot (if applicable) - tracks lead source and marketing engagement

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We have no direct control over these cookies. The following third parties may set cookies on our website:

• Google (Analytics, Ads, Maps, Fonts)
• LinkedIn (Insight Tag)
• HubSpot (CRM and marketing automation)
• Cloudflare (security and performance)
• YouTube (if video content is embedded)

You can learn more about how these third parties use cookies by visiting their respective privacy policies.

5. Managing Your Cookies

You have several options to manage cookies:

Browser settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, or to alert you when a cookie is being sent. Please note that if you disable cookies, some parts of this website may not function correctly. Instructions for managing cookies in common browsers:

• Google Chrome - Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox - Options → Privacy & Security → Cookies and Site Data
• Safari - Preferences → Privacy → Manage Website Data
• Microsoft Edge - Settings → Cookies and site permissions

Cookie preference tool

Where required by law, we will present you with a cookie consent banner when you first visit our website. You can update your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.

Opt-out of analytics

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

6. Do Not Track

Some browsers have a "Do Not Track" (DNT) feature that lets you tell websites you do not want to have your online activities tracked. Our website does not currently respond to DNT signals, but you can use the cookie management options above to control tracking.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our data practices. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about our use of cookies, please contact us: